Email marketing is a powerful tool for businesses to reach out to potential customers, but sending out mass emails without permission can result in low response rates and even legal consequences. However, with permission email marketing (also known as opt-in email), businesses can build effective email lists and achieve high response rates.
Permission email involves obtaining explicit consent from the recipient before sending promotional emails. This is typically done through a subscription process, where users voluntarily provide their email address and agree to receive newsletters or other marketing content. To ensure that the email address belongs to the user, a double confirmation process can be used, where an email with a confirmation link is sent immediately after a user submits their email address.
Because permission email lists are generated from users who have voluntarily subscribed, they are more likely to open and read the emails, resulting in higher response rates. Additionally, businesses are less likely to receive complaints about spam emails since the recipients have agreed to receive the content.
Encourage users to subscribe
- Provide valuable and relevant content that aligns with the user’s interests and needs.
- Clearly state the frequency of the newsletter and set expectations for what type of content will be included.
- Make it easy for users to subscribe or opt-in by placing a subscription box in a prominent location on your website or social media channels.
- Offer exclusive promotions, discounts, or other incentives to subscribers.
- Use a double confirmation process to ensure that the email address belongs to the user and to avoid spam complaints.
- Provide an opt-out form or unsubscribe link in every email to allow users to easily unsubscribe from the newsletter.
Permission email marketing is a best practice in email marketing as it ensures that recipients are interested and engaged in the content being sent, resulting in higher response rates and better brand reputation.